The Results
The project converts scattered customer knowledge into a focused sales workspace for a small, relationship-driven team.
The Challenge
Conbrako sells into a relationship-heavy mining market where context is fragmented across people, spreadsheets, memory, and ad hoc notes. The team needed a tool that reflected how they actually sell rather than a generic CRM dumped on top of them.
What mattered
Adoption mattered more than feature breadth. The system had to be simple, visual, and aligned to real sales routines for Leroy, Ferdi, Amanda, and management.
The Solution
I shaped the PRD, data model, and workflow around mines, contacts, interactions, geospatial context, and follow-up cadence, then used AI-assisted development to move quickly from requirements to working product.
Implementation Highlights
Domain model
Structured mines, contacts, interactions, activities, and lists around the way mining sales conversations actually happen.
Workflow UX
Prioritised clickable tiles, activity capture, map views, calendar context, and low-friction follow-up.
Delivery system
Used PRDs, feature-request backlog, and AI coding workflows to turn strategy into a working application quickly.
Impact
ConbrakoForce gives the business a clearer view of account ownership, relationship history, and next actions — the kind of operational system that makes management meetings and field sales sharper.
Before
After
Key Takeaways
Good CRMs are workflow tools, not databases
The value is in helping people remember, prioritise, and act — not in adding another admin burden.
AI accelerates when the domain is clear
The speed came from combining business context, a precise PRD, and iterative AI-assisted implementation.
Need Practical Sales or Operations Tooling?
I design and build systems that fit the business workflow instead of forcing teams into generic software.
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